{"product_id":"women-and-wealth-by-cary-carbonaro-9781394300273","title":"Women and Wealth","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBetter serve your female clients as a financial services professional\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eWomen and Wealth: A Playbook to Empowering Clients and Unlocking Their Fortune\u003c\/em\u003e, award-winning author and certified financial planner Cary Carbonaro delivers a practical and insightful guide for financial services professionals who want to better serve their female clients.\u003c\/p\u003e\n\n\u003cp\u003eThe author explains the unique needs of women clients, the unique psychology driving their financial decisions, and their reasonable demands for personalised client care. She also offers actionable strategies, research-backed approaches, and real-world examples and case studies you can use to better serve women who reach out for personal finance and wealth management advice.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eInside the book:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eWhy “bro-culture” is killing the financial services industry and ignores the fastest growing demographic on every professional's client list\u003c\/li\u003e\n    \u003cli\u003eWhy women leave their financial advisors and what you can do to improve female client retention\u003c\/li\u003e\n    \u003cli\u003eAvoiding the “widows and divorcees” stereotypes of female clients and understanding the psychology of female breadwinners\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eA unique and powerful roadmap for financial services professionals seeking to better understand and serve women, \u003cem\u003eWomen and Wealth\u003c\/em\u003e is a must-read for financial advisors and planners, insurance agents, bank and credit union representatives, and accountants everywhere.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47000850825452,"sku":"9781394300273","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11542373482684.jpg?v=1763309825","url":"https:\/\/bookhero.co.nz\/products\/women-and-wealth-by-cary-carbonaro-9781394300273","provider":"Book Hero","version":"1.0","type":"link"}