{"product_id":"wild-thinking-by-richard-buchanan-9780749484507","title":"Wild Thinking","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWho is McLaren's greatest nemesis?\u003c\/p\u003e\n\n\u003cp\u003eWhat disappoints Ocado about their competitors?\u003c\/p\u003e\n\n\u003cp\u003eWhat wakes Google up at 4am?\u003c\/p\u003e\n\n\u003cp\u003eWhy does Wimbledon sweat the small stuff?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWild Thinking\u003c\/em\u003e will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organisations in business today.\u003c\/p\u003e\n\n\u003cp\u003eThe most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges.\u003c\/p\u003e\n\n\u003cp\u003eIncluding interviews with Google, Ocado, McLaren, Comic Relief, V\u0026amp;A, National Trust, Dropbox and more, each chapter of \u003cem\u003eWild Thinking\u003c\/em\u003e explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective.\u003c\/p\u003e\n\n\u003cp\u003eIt's hard to keep up and stand out in constantly growing and changing markets. To succeed, you need absolute clarity about what your brand and business offers; it's time to break the rules.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48010644455660,"sku":"9780749484507","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780749484507-wild-thinking.jpg?v=1785156014","url":"https:\/\/bookhero.co.nz\/products\/wild-thinking-by-richard-buchanan-9780749484507","provider":"Book Hero","version":"1.0","type":"link"}