{"product_id":"who-the-hell-is-muller-brockmann-9783721210071","title":"Who the Hell is Müller-Brockmann?","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHow can typesetting or a grid have such a strong and long-time impact on a global community and emotionalise it to such a degree? Which stories are hiding behind the success and failure of a design manifesto? How can cultural exchange bring new value to the field of graphic design? At the end of the day, is the contemporary scene still truly innovative or simply basking in past glories?\u003c\/p\u003e\n\n\u003cp\u003eThe concept of this one-week-long artistic research project, which raised these and many other related questions, was to hold conversations to discuss anecdotes, stories, scandals, and jealousies with typographers, graphic designers, artists, curators, and writers in a project space. Each guest was also asked to bring a design artefact that represents the diverse interactions of Swiss typography with the international design scene, all of which are presented in this volume. This builds a bridge between the typographic traditions and practices of the two countries, celebrating dialogue and collaboration without ignoring divergence and conflicts.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWho the Hell is Müller-Brockmann?\u003c\/em\u003e invites readers to explore these intricate connections and uncover the stories that continue to shape the world of design.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47428447863020,"sku":"9783721210071","price":36.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783721210071.jpg?v=1774496608","url":"https:\/\/bookhero.co.nz\/products\/who-the-hell-is-muller-brockmann-9783721210071","provider":"Book Hero","version":"1.0","type":"link"}