{"product_id":"white-papers-for-dummies-by-gordon-graham-9781118496923","title":"White Papers For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA fast and easy way to write winning white papers!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, \u003ci\u003eWhite Papers For Dummies\u003c\/i\u003e gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field.\u003c\/p\u003e\n\n\u003cp\u003eThe fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.\u003c\/p\u003e\n\n\u003cp\u003eWhere white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning.\u003c\/p\u003e\n\n\u003cp\u003eBut writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eWhite Papers For Dummies\u003c\/i\u003e will help you to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eQuickly determine if your B2B firm could benefit from a white paper\u003c\/li\u003e\n  \u003cli\u003eMaster the three phases of every white paper project: planning, production, and promotion\u003c\/li\u003e\n  \u003cli\u003eUnderstand when and how to use the three main types of white paper\u003c\/li\u003e\n  \u003cli\u003eDecide which elements to include and which to leave out\u003c\/li\u003e\n  \u003cli\u003eLearn the best practices of seasoned white paper researchers and writers\u003c\/li\u003e\n  \u003cli\u003eChoose from 40 different promotional tactics to get the word out\u003c\/li\u003e\n  \u003cli\u003eAvoid common mistakes that many beginners make\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855485751532,"sku":"9781118496923","price":51.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118496923.jpg?v=1759269439","url":"https:\/\/bookhero.co.nz\/products\/white-papers-for-dummies-by-gordon-graham-9781118496923","provider":"Book Hero","version":"1.0","type":"link"}