{"product_id":"when-fitness-went-global-by-conor-heffernan-9781350500778","title":"When Fitness Went Global","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFitness, exercise and physical culture is a key part of our modern lives, but has this always been the case?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn this book, Conor Heffernan shows how the 19th century was critical for the development of the modern fitness industry, and how the globalisation of physical culture was entangled in, and spread by, concepts of nationalism, gender, race, empire and medicine.\u003c\/p\u003e\n\n\u003cp\u003eFrom yoga and gymnastics to Indian club swinging and Jiujitsu, \u003cem\u003eWhen Fitness Went Global\u003c\/em\u003e follows some of the most popular fitness practices from around the world as they were exported on a global scale during the long 19th century. Showing how this came about through imperial networks, military education, new print culture, faster trade networks and changing ideas about the body, it shows how beautiful bodies were linked to notions of national strength and imperial might.\u003c\/p\u003e\n\n\u003cp\u003eExploring how both local and international understandings of exercise were negotiated, it asks why some practices became global while others did not, and shows how fitness was revolutionised during the 19th century.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47471937945836,"sku":"9781350500778","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/01d065c2ec97d5906cca60e07f83882f.jpg?v=1775692662","url":"https:\/\/bookhero.co.nz\/products\/when-fitness-went-global-by-conor-heffernan-9781350500778","provider":"Book Hero","version":"1.0","type":"link"}