{"product_id":"web3-marketing-by-amanda-cassatt-9781394171958","title":"Web3 Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ESSENTIAL WEB3 MARKETING BOOK\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFor a limited time, claim an NFT with a copy of your book!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWeb3 Marketing: A Handbook for the Next Internet Revolution\u003c\/em\u003e is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organising value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belong to creators, builders, and users.\u003c\/p\u003e\n\n\u003cp\u003eAs former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin, Amanda Cassatt is in a unique position to tell this story and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community.\u003c\/p\u003e\n\n\u003cp\u003eThis book is a must-read for professionals at any level in their Web3 careers — already working or investing in Web3, exploring what it means for their business, or considering a jump into something new — and for anyone who wants to understand the next internet revolution.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855479525612,"sku":"9781394171958","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394171958.jpg?v=1759269294","url":"https:\/\/bookhero.co.nz\/products\/web3-marketing-by-amanda-cassatt-9781394171958","provider":"Book Hero","version":"1.0","type":"link"}