{"product_id":"visual-metaphors-and-aesthetics-by-michalle-gal-9781350326705","title":"Visual Metaphors and Aesthetics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis book offers a new definition of metaphor—as an ontological and visual construction, whose roots are external visual forms, and its motivation is our attachment to forms. This definition, which Michalle Gal names \"visualist,\" challenges the ruling conceptualist theory of metaphors and places a new emphasis on how we experience rather than understand metaphors. In doing so, she responds to the visual turn that is taking place in literature and the media, demanding that the visual become a site of philosophical analysis.\u003c\/p\u003e\n\n\u003cp\u003eThis focus on the external visual world allows Gal to employ visual theories to capture the essence of metaphor. She looks beyond conceptual or semantic mechanisms, and returns to theories of Arnheim and Gombrich and the current evolution of ideas about the visual or material and embodied cognition. Proposing to see visual metaphors in their basic form, she uses a new externalist terminology of ontology, visuality, composition, affordance, construction, and emergence.\u003c\/p\u003e\n\n\u003cp\u003eSetting out a new theory that takes into account that humans are visual no less than cognitive creatures, \u003ci\u003eVisual Metaphors and Aesthetics\u003c\/i\u003e lays the foundation for a new vocabulary to talk about metaphors.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47601233953004,"sku":"9781350326705","price":65.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350326705-visual-metaphors-and-aesthetics.jpg?v=1777996126","url":"https:\/\/bookhero.co.nz\/products\/visual-metaphors-and-aesthetics-by-michalle-gal-9781350326705","provider":"Book Hero","version":"1.0","type":"link"}