{"product_id":"visual-merchandising-for-fashion-by-jonathan-baker-9781350071599","title":"Visual Merchandising for Fashion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhere do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.\u003c\/p\u003e\n\n\u003cp\u003eAs part of the \u003cem\u003eBasics Fashion Management\u003c\/em\u003e series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.\u003c\/p\u003e\n\n\u003cp\u003eThis revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47601232412908,"sku":"9781350071599","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/920a0c22740724c74db84fcca340cf53.jpg?v=1778036729","url":"https:\/\/bookhero.co.nz\/products\/visual-merchandising-for-fashion-by-jonathan-baker-9781350071599","provider":"Book Hero","version":"1.0","type":"link"}