{"product_id":"unlocking-small-business-ideas-by-john-w-english-9781032496443","title":"Unlocking Small Business Ideas","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAn idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to: \u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eLook for new small business ideas.\u003c\/li\u003e\n    \u003cli\u003eEvaluate ideas for their commercial potential.\u003c\/li\u003e\n    \u003cli\u003eUnlock the strategies that turn an idea into a business.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eEnglish’s\u003c\/em\u003e focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic ‘reality checks’ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as a result of Covid-19.\u003c\/p\u003e\n\n\u003cp\u003eThis practical volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportunity and build a commercial strategy around it. It will also be an ideal secondary reading for books on entrepreneurship and small business courses.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47608232345836,"sku":"9781032496443","price":341.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781032496443-unlocking-small-business-ideas.jpg?v=1778191732","url":"https:\/\/bookhero.co.nz\/products\/unlocking-small-business-ideas-by-john-w-english-9781032496443","provider":"Book Hero","version":"1.0","type":"link"}