{"product_id":"unleash-different-by-rich-donovan-9781770414488","title":"Unleash Different","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eIf you discovered a new market comprising 53% of the world’s population, would you act to invest in it?\u003c\/b\u003e\n\nThere are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world’s largest emerging market.\n\n\u003cem\u003e\u003ci\u003eUnleash Different\u003c\/i\u003e\u003c\/em\u003e illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment — in this case, the disability market.\n\nBusiness managers will come to understand:\n\n\u003cul\u003e\n    \u003cli\u003ehow taking a charity-oriented approach to people with disabilities has failed,\u003c\/li\u003e\n    \u003cli\u003ewhat action is required to capitalise on the world’s biggest emerging market, and\u003c\/li\u003e\n    \u003cli\u003ehow their organisations can grow revenue and cut costs by attracting people with disabilities as customers and talent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nRich gives the reader a peek into how he rose from a Canadian school for “crippled children” to manage $6 billion for one of Wall Street’s leading firms. He makes it easy to relate to the business goal of serving disability — because he has actually done it.\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46652663038188,"sku":"9781770414488","price":54.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9188663482818.jpg?v=1752427286","url":"https:\/\/bookhero.co.nz\/products\/unleash-different-by-rich-donovan-9781770414488","provider":"Book Hero","version":"1.0","type":"link"}