{"product_id":"universal-principles-of-design-updated-and-expanded-third-edition-by-jill-butler-9780760375167","title":"Universal Principles of Design, Updated and Expanded Third Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eUniversal Principles of Design, Updated and Expanded Third Edition\u003c\/em\u003e is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design.\u003c\/p\u003e\n\n\u003cp\u003eRichly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines.\u003c\/p\u003e\n\n\u003cp\u003eBecause no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Each principle is presented in a two-page format. The left-hand page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003c\/p\u003e\n\n\u003cp\u003eThe book is organized alphabetically so that principles can be easily and quickly referenced by name. From the Abbe Principle to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eFeature creep\u003c\/li\u003e\n    \u003cli\u003eGamification\u003c\/li\u003e\n    \u003cli\u003eRoot cause\u003c\/li\u003e\n    \u003cli\u003eSocial trap\u003c\/li\u003e\n    \u003cli\u003eSupernormal stimulus\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eA landmark reference for designers, engineers, architects, and students, \u003cem\u003eUniversal Principles of Design\u003c\/em\u003e has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work.\u003c\/p\u003e\n\n\u003cp\u003eThe titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47428398514412,"sku":"9780760375167","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780760375167.jpg?v=1774496816","url":"https:\/\/bookhero.co.nz\/products\/universal-principles-of-design-updated-and-expanded-third-edition-by-jill-butler-9780760375167","provider":"Book Hero","version":"1.0","type":"link"}