{"product_id":"understanding-media-by-marshall-mcluhan-9780415255493","title":"Understanding Media","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhen Marshall McLuhan first coined the phrases \"global village\" and \"the medium is the message\" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eUnderstanding Media\u003c\/em\u003e was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known.\u003c\/p\u003e\n\n\u003cp\u003eIn 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. \u003cem\u003eUnderstanding Media\u003c\/em\u003e: the most important book ever written on communication. Ignore its message at your peril.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47608229265644,"sku":"9780415255493","price":224.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c275d43cd8b30280d35542c01ab1911e.jpg?v=1778201846","url":"https:\/\/bookhero.co.nz\/products\/understanding-media-by-marshall-mcluhan-9780415255493","provider":"Book Hero","version":"1.0","type":"link"}