{"product_id":"understanding-color-an-introduction-for-designers-by-linda-holtzschue-9781394186723","title":"Understanding Color: An Introduction for Designers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eToday’s business world relies on effective use of colour to promote its products, both tangible goods and images. \u003ci\u003eUnderstanding Color\u003c\/i\u003e has long stood as an indispensable introduction to the effective use of colour for design applications, with detailed treatment of the language, psychology, cultural associations, core concepts of colour and much more.\u003c\/p\u003e\n\n\u003cp\u003eReorganised and updated to reflect the needs of today’s courses in colour and design, it introduces a new generation of artists and designers to the fundamental concepts of colour and how to use them.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDetailed treatment of colour illusions and special effects\u003c\/li\u003e\n  \u003cli\u003eCoverage of the impact of new light sources on colour perception\u003c\/li\u003e\n  \u003cli\u003eExplanation of different digital display modes in presenting colour\u003c\/li\u003e\n  \u003cli\u003eA companion website including a downloadable workbook\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFrom theory and practical implementation to business and marketing aspects, \u003ci\u003eUnderstanding Color\u003c\/i\u003e is ideal for students and instructors in schools of art and design.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47464754315500,"sku":"9781394186723","price":152.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394186723-understanding-color-an-introduction-for-designers.jpg?v=1775053099","url":"https:\/\/bookhero.co.nz\/products\/understanding-color-an-introduction-for-designers-by-linda-holtzschue-9781394186723","provider":"Book Hero","version":"1.0","type":"link"}