{"product_id":"type-tells-tales-by-steven-heller-9780500420577","title":"Type Tells Tales","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eType Tells Tales\u003c\/i\u003e focuses on typography that is integral to the message or story it is expressing. This is type that speaks—literally the voice of the narrator. And the narrator is the typographer.\u003c\/p\u003e\n\n\u003cp\u003eThis can be quite literal, for example, when letters come from the mouth of a person or thing, as in a comics balloon. It can be hand lettering, drawn with its own distinctive peculiarities that convey personality and mood. Precedents for contemporary work might be found in Apollinaire's calligram 'Il pleut' or Kurt Schwitters' children's picture book \u003ci\u003eThe Scarecrow\u003c\/i\u003e, or in Concrete Poetry, Futurist 'Words in Freedom', or Dadaist collage.\u003c\/p\u003e\n\n\u003cp\u003eSeeking out examples in the furthest reaches of graphic design, Steven Heller and Gail Anderson uncover work that reveals how type can be used to render a particular voice or multiple conversations, how letters can be used in various shapes and sizes to create a kind of typographic pantomime, and how type can become both content and illustration, as in Paul Rand's 'ROARRRRR'.\u003c\/p\u003e\n\n\u003cp\u003eLetters take the shape and form of other things, such as people, faces, animals, cars, or planes. There are examples of how typographic blocks, paragraphs, sentences, and blurbs can be used to guide the eye through dense information.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47464747958508,"sku":"9780500420577","price":60.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780500420577-type-tells-tales.jpg?v=1775052955","url":"https:\/\/bookhero.co.nz\/products\/type-tells-tales-by-steven-heller-9780500420577","provider":"Book Hero","version":"1.0","type":"link"}