{"product_id":"tumblr-by-katrin-tiidenberg-9781509541096","title":"Tumblr","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eLaunched in 2007, \u003cem\u003eTumblr\u003c\/em\u003e became a safe haven for LGBT youth, social justice movements, and a counselling station for mental health issues. For a decade, this micro-blogging platform had more users than either Twitter or Snapchat, but it remained an obscure subculture for non-users.\u003c\/p\u003e\n\n\u003cp\u003eKatrin Tiidenberg, Natalie Ann Hendry, and Crystal Abidin offer the first systematic guide to \u003cem\u003eTumblr\u003c\/em\u003e and its crucial role in shaping internet culture. Drawing on a decade of qualitative data, they trace the prominent social media practices of creativity, curation, and community-making, and reveal Tumblr’s cultlike appeal and position in the social media ecosystem.\u003c\/p\u003e\n\n\u003cp\u003eThe book demonstrates how diverse cultures can—in felt and imagined silos—coexist on a single platform and how destructive recent trends in platform governance are. The concept of “silosociality” is introduced to critically re-think social media, interrogate what kinds of sociality it affords, and what (unintended) consequences arise.\u003c\/p\u003e\n\n\u003cp\u003eThis book is an essential resource for students and scholars of media and communication, as well as anyone interested in an influential but overlooked platform.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47363273556204,"sku":"9781509541096","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/12433213482725.jpg?v=1772919705","url":"https:\/\/bookhero.co.nz\/products\/tumblr-by-katrin-tiidenberg-9781509541096","provider":"Book Hero","version":"1.0","type":"link"}