{"product_id":"this-human-how-to-be-the-person-designing-for-other-people-by-melis-senova-9789063694609","title":"This Human: How to Be the Person Designing for Other People","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThere are many great design books in existence that teach us about design process, tools, and methods. With the increasing popularity of Design Thinking and Human-Centred Design, we've also seen more material discussing various aspects of the practice. One missing aspect, almost in an ironic twist, is what it takes to be the actual person who is doing the designing.\u003c\/p\u003e\n\n\u003cp\u003eThe name \u003cem\u003eThis Human\u003c\/em\u003e is referring to that person. The person who needs to observe to gain insight, to make sense of their observations in a way that isn't biased by their own world views. The person who needs to communicate in many different ways with many different intentions to communicate information which is often hard to access, difficult to grasp, and just not that tangible. The person who is so passionate about having a positive impact that they become exhausted one third of the way into their project.\u003c\/p\u003e\n\n\u003cp\u003eI wrote this book to help these people learn more about themselves and how to think and be in their practice of design—to help them grasp all that is going on inside that then influences their creations.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47341494927596,"sku":"9789063694609","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3193243485415.jpg?v=1772192629","url":"https:\/\/bookhero.co.nz\/products\/this-human-how-to-be-the-person-designing-for-other-people-by-melis-senova-9789063694609","provider":"Book Hero","version":"1.0","type":"link"}