{"product_id":"think-like-an-adman-dont-act-like-one-by-david-snellenberg-9789063696351","title":"Think Like an Adman, Don't Act Like One","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAdvertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand, your NGO, political party, or school. Your neighbourhood, city, or country. In every conceivable way.\u003c\/p\u003e\n\n\u003cp\u003eBy telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you).\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThink Like an Adman, Don't Act Like One\u003c\/em\u003e is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you've read this book, you won't have to be an advertiser to do it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46724004937964,"sku":"9789063696351","price":39.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3210663485415.jpg?v=1754707474","url":"https:\/\/bookhero.co.nz\/products\/think-like-an-adman-dont-act-like-one-by-david-snellenberg-9789063696351","provider":"Book Hero","version":"1.0","type":"link"}