{"product_id":"think-like-a-marketer-train-like-an-ld-pro-by-mike-taylor-9781960231192","title":"Think Like a Marketer, Train Like an L\u0026D Pro","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThink Like a Marketer, Train Like an L\u0026amp;D Pro\u003c\/em\u003e by Mike Taylor and Bianca Baumann\u003c\/p\u003e\n\n\u003cp\u003eUse Marketing Strategies to Captivate and Persuade Your Audience\u003c\/p\u003e\n\n\u003cp\u003eAt first glance, marketing and L\u0026amp;D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people's attention and influencing their behaviour. Marketing involves captivating, persuading, and creating value—all of which are key to learning design. When done well, learning design grabs participants' attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and L\u0026amp;D experts Bianca Baumann and Mike Taylor ask: How can L\u0026amp;D pros make learning programmes more effective by thinking like expert marketers?\u003c\/p\u003e\n\n\u003cp\u003eTo answer that question, Baumann and Taylor explore the potential of marketing-inspired L\u0026amp;D. You'll discover:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eWhat makes marketing so persuasive and how to apply it to learning\u003c\/li\u003e\n\u003cli\u003eHow to craft magnetic learner personas and journeys to pull people in\u003c\/li\u003e\n\u003cli\u003eTactics for writing and designing content to capture attention\u003c\/li\u003e\n\u003cli\u003eDigital tools and automation strategies to multiply your effectiveness\u003c\/li\u003e\n\u003cli\u003eWays to measure and optimise for maximum results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you're new to learning design or a seasoned pro, this practical guide will transform how you create and deliver training. Get ready to boost engagement, improve retention, and deliver learning experiences that truly resonate.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47608197611756,"sku":"9781960231192","price":87.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c9ed9ed69bf565eb730375a4e126caf8.jpg?v=1778202342","url":"https:\/\/bookhero.co.nz\/products\/think-like-a-marketer-train-like-an-ld-pro-by-mike-taylor-9781960231192","provider":"Book Hero","version":"1.0","type":"link"}