{"product_id":"think-like-a-designer-dont-act-like-one-by-jeroen-van-erp-9789063694852","title":"Think Like A Designer, Don’t Act Like One","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThink Like A Designer, Don't Act Like One\u003c\/em\u003e gives you 75 inspiring, educational and sometimes hilarious insights into the adventurous minds of the designer. These insights provide every professional with tools to apply in their own innovation processes.\u003c\/p\u003e\n\n\u003cp\u003eLearn from the inimitable reasons designers have for their creations or simply enjoy explanations about designs around us, even those often perceived as failures (e.g., the Fiat Multipla).\u003c\/p\u003e\n\n\u003cp\u003eThe author harvested insights not only from his own experience but also listened to what famous designers and architects had to say about the design profession. This book delves into the mentality of people who create products that continuously impact our daily lives. But please remember: even a designer is only human...\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47433133850860,"sku":"9789063694852","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9789063694852.jpg?v=1774765515","url":"https:\/\/bookhero.co.nz\/products\/think-like-a-designer-dont-act-like-one-by-jeroen-van-erp-9789063694852","provider":"Book Hero","version":"1.0","type":"link"}