{"product_id":"the-wisdom-of-crowds-by-james-surowiecki-9780349116051","title":"The Wisdom Of Crowds","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn this landmark work, \u003cem\u003eNew Yorker\u003c\/em\u003e columnist James Surowiecki explores a seemingly counter-intuitive idea that has profound implications. Decisions taken by a large group, even if the individuals within the group aren't smart, are always better than decisions made by small numbers of 'experts'.\u003c\/p\u003e\n\n\u003cp\u003eThis seemingly simple notion has endless and major ramifications for how businesses operate, how knowledge is advanced, how economies are (or should be) organised, and how nation-states fare. With great erudition, Surowiecki ranges across the disciplines of psychology, economics, statistics, and history to show just how this principle operates in the real world.\u003c\/p\u003e\n\n\u003cp\u003eAlong the way, Surowiecki asks a number of intriguing questions about a subject few of us actually understand—economics. What are prices? How does money work? Why do we have corporations? Does advertising work? His answers, rendered in a delightfully clear prose, demystify daunting prospects.\u003c\/p\u003e\n\n\u003cp\u003eAs Surowiecki writes: 'The hero of this book is, in a curious sense, an idea, a hero whose story ends up shedding dramatic new light on the landscapes of business, politics, and society'.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47428345102572,"sku":"9780349116051","price":31.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780349116051.jpg?v=1774496976","url":"https:\/\/bookhero.co.nz\/products\/the-wisdom-of-crowds-by-james-surowiecki-9780349116051","provider":"Book Hero","version":"1.0","type":"link"}