{"product_id":"the-ultimate-guide-to-storytelling-in-business-by-samir-parikh-9781394234578","title":"The Ultimate Guide to Storytelling in Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA one-stop shop for everything that you need to know about storytelling in business.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHow often have you had to deliver a pitch, convey a message, or empower an audience with only one chance to get it right? Perhaps a job interview, an important sales presentation, or the announcement of major changes within your organisation? Have you ever had a powerful idea that was never adopted because your peers didn’t recognise its value?\u003c\/p\u003e\n\n\u003cp\u003eStorytelling is mission-critical to the advancement of our careers and our businesses.\u003c\/p\u003e\n\n\u003cp\u003eIn the book, you’ll learn how to create compelling presentations, write persuasive reports, and convey important messages in meetings with stories that capture the attention of your audiences.\u003c\/p\u003e\n\n\u003cp\u003eThe author explains how to convey complex ideas with simplicity, win the acceptance of others, speed up decision-making, and demonstrate your contributions as a thought leader. You’ll discover:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA proven methodology, based on seven steps, enabling you to build and deliver stories in a structured, reliable, and repeatable way.\u003c\/li\u003e\n  \u003cli\u003eThe importance of creating a one-page story blueprint to road-test your story.\u003c\/li\u003e\n  \u003cli\u003eHow the subtle use of emotional triggers will help you to control the reactions of your audience.\u003c\/li\u003e\n  \u003cli\u003eA rich library of industry examples, from multi-million dollar sales opportunities to strategic change initiatives, the introduction of new business models, and the launch of ground-breaking technical ideas.\u003c\/li\u003e\n  \u003cli\u003eA 23-point checklist to ensure that you are ready for your next storytelling endeavour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for managers, directors, executives, as well as early-career professionals, \u003ci\u003eThe Ultimate Guide to Storytelling in Business\u003c\/i\u003e is a can’t-miss resource for generating impact and getting your ideas recognised.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855293239532,"sku":"9781394234578","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394234578.jpg?v=1759266353","url":"https:\/\/bookhero.co.nz\/products\/the-ultimate-guide-to-storytelling-in-business-by-samir-parikh-9781394234578","provider":"Book Hero","version":"1.0","type":"link"}