{"product_id":"the-true-history-of-chocolate-by-sophie-d-coe-9780500294741","title":"The True History of Chocolate","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eChocolate - 'the food of the Gods'\u003c\/em\u003e - has had a long and eventful history. Its story is expertly told here by the doyen of Maya studies, Michael Coe, and his late wife, Sophie.\u003c\/p\u003e\n\n\u003cp\u003eThe book begins 3,000 years ago in the Mexican jungles and goes on to draw on aspects of archaeology, botany, and socio-economics. Used as currency and traded by the Aztecs, chocolate arrived in Europe via the conquistadors, and was soon a favourite drink with aristocrats.\u003c\/p\u003e\n\n\u003cp\u003eBy the 19th century and industrialization, chocolate became a food for the masses - until its revival in our own time as a luxury item. Chocolate has also been giving up some of its secrets to modern neuroscientists, who have been investigating how flavour perception is mediated by the human brain.\u003c\/p\u003e\n\n\u003cp\u003eFinally, the book closes with two contemporary accounts of how chocolate manufacturers have (or have not) been dealing with the ethical side of the industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46851525869804,"sku":"9780500294741","price":24.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2768273482366.jpg?v=1759104687","url":"https:\/\/bookhero.co.nz\/products\/the-true-history-of-chocolate-by-sophie-d-coe-9780500294741","provider":"Book Hero","version":"1.0","type":"link"}