{"product_id":"the-tipping-point-by-malcolm-gladwell-9780316346627","title":"The Tipping Point","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAn introduction to the \u003cem\u003eTipping Point\u003c\/em\u003e theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behaviour.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47648151044332,"sku":"9780316346627","price":56.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780316346627-the-tipping-point.jpg?v=1779250146","url":"https:\/\/bookhero.co.nz\/products\/the-tipping-point-by-malcolm-gladwell-9780316346627","provider":"Book Hero","version":"1.0","type":"link"}