{"product_id":"the-synthetic-eye-by-fred-ritchin-9780500297391","title":"The Synthetic Eye","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn essential investigation into the murky ethics of AI, one that calls into question the future of photography.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtificial Intelligence is driving a fourth industrial revolution and, as \u003cem\u003eThe Synthetic Eye\u003c\/em\u003e shows, the centre will not hold.\u003c\/p\u003e\n\n\u003cp\u003eHow can we believe or trust the images we are being shown? What role do photographers, the media and technology companies have in upholding the authenticity of photographs? Can synthetic imagery be utilised to enhance our understanding of our world?\u003c\/p\u003e\n\n\u003cp\u003eA revelatory roadmap of today's image universe, \u003cem\u003eThe Synthetic Eye\u003c\/em\u003e explores how Artificial Intelligence has fundamentally transformed our sense of the real, the possible and the actual.\u003c\/p\u003e\n\n\u003cp\u003eArranged into seven distinct chapters, it interrogates AI's engagement with history, how it has changed our understanding of reality, and the positive opportunities and dystopian scenarios that lurk beneath the surface of artificially generated images.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47341417365740,"sku":"9780500297391","price":44.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2794773482366.jpg?v=1772191481","url":"https:\/\/bookhero.co.nz\/products\/the-synthetic-eye-by-fred-ritchin-9780500297391","provider":"Book Hero","version":"1.0","type":"link"}