{"product_id":"the-strategic-management-of-information-systems-by-john-ward-9780470034675","title":"The Strategic Management of Information Systems","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eThe Strategic Management of Information Systems\u003c\/i\u003e by John Ward and Joe Peppard is a comprehensively updated revision of a book regarded by many as one of the leading and authoritative titles for practitioners, academics, and students in the domain of information systems and technology (IS\/IT) strategy.\u003c\/p\u003e\n\n\u003cp\u003eThis edition presents a structured framework with tools, techniques, and ways of thinking that provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.\u003c\/p\u003e\n\n\u003cp\u003eThe book brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS\/IT.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003ePeppard\u003c\/b\u003e and \u003cb\u003eWard\u003c\/b\u003e discuss the key questions that managers have to grapple with: \u003ci\u003ewhere, when\u003c\/i\u003e, and \u003ci\u003ehow\u003c\/i\u003e to invest in IS\/IT, highlighting the necessity for an IS\/IT (or digital) strategy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855268696300,"sku":"9780470034675","price":135.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470034675.jpg?v=1759266095","url":"https:\/\/bookhero.co.nz\/products\/the-strategic-management-of-information-systems-by-john-ward-9780470034675","provider":"Book Hero","version":"1.0","type":"link"}