{"product_id":"the-storytellers-advantage-by-christina-farr-9781529146486","title":"The Storyteller’s Advantage","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe one skill from Silicon Valley founders that will get you and your business ahead.\u003c\/p\u003e\n\n\u003cp\u003eMaster the essential skill of effective communication and storytelling to drive success for you and your business with this accessible and practical guide from an industry expert.\u003c\/p\u003e\n\n\u003cp\u003eFor decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today's ultra-competitive world, that is simply not enough.\u003c\/p\u003e\n\n\u003cp\u003eThe ability to tell a compelling story about your product or service is no longer just a competitive advantage – it's a requirement.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Storyteller’s Advantage\u003c\/em\u003e, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathise through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable.\u003c\/p\u003e\n\n\u003cp\u003eWith empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today's workplaces, and shares practical advice on how to deliver the most compelling message.\u003c\/p\u003e\n\n\u003cp\u003ePractical and approachable, \u003cem\u003eThe Storyteller’s Advantage\u003c\/em\u003e will help any business leader to tap into their ultimate superpower – telling a great story.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47341412319468,"sku":"9781529146486","price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4d21d994b241e5b46edc379dcb3270d5.jpg?v=1772192458","url":"https:\/\/bookhero.co.nz\/products\/the-storytellers-advantage-by-christina-farr-9781529146486","provider":"Book Hero","version":"1.0","type":"link"}