{"product_id":"the-story-is-everything-by-andreas-loizou-9781913947941","title":"The Story is Everything","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWe all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.\u003c\/p\u003e\n\n\u003cp\u003eThis book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence—advertisers, psychologists, philosophers, film directors and novelists—appeal to our deepest emotions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eFrom writing a persuasive pitch for a new product to turning dull data into exciting tales, \u003ci\u003eThe Story is Everything\u003c\/i\u003e will give you the tools to spread your message with style, originality and success.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46723906240748,"sku":"9781913947941","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/12147903482869.jpg?v=1754699789","url":"https:\/\/bookhero.co.nz\/products\/the-story-is-everything-by-andreas-loizou-9781913947941","provider":"Book Hero","version":"1.0","type":"link"}