{"product_id":"the-sports-event-management-and-marketing-playbook-by-frank-supovitz-9781118244111","title":"The Sports Event Management and Marketing Playbook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAs a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event?\u003c\/p\u003e\n\n\u003cp\u003eA successful sports event requires a planner who can read signals from their market and plan strategically to maintain sponsors and fill an arena.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Sports Event Management and Marketing Playbook\u003c\/em\u003e by Frank Supovitz and Robert Goldwater offers insights into managing these challenges effectively.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47471830139116,"sku":"9781118244111","price":197.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/57877c7e7b126b82b2d3bedddf4508b1.jpg?v=1775694072","url":"https:\/\/bookhero.co.nz\/products\/the-sports-event-management-and-marketing-playbook-by-frank-supovitz-9781118244111","provider":"Book Hero","version":"1.0","type":"link"}