{"product_id":"the-society-of-dividuals-by-carlo-bordoni-9781509572793","title":"The Society of Dividuals","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHuman history is a history of individuals – of kings and queens, of leaders and thinkers, and of the many individuals who struggle, work hard, and find their paths in life. It is also the history of individuation, understood as a continuous search for autonomy, self-affirmation, and the achievement of personal goals.\u003c\/p\u003e\n\n\u003cp\u003eToday, however, this process of individuation is coming to an end and morphing into its opposite – disindividuation. The individual is giving way to the progressive loss of individuality, and social life is turning into the society of \u003cem\u003edividuals\u003c\/em\u003e – beings who are becoming unaware of their uniqueness and who are losing their sense of self.\u003c\/p\u003e\n\n\u003cp\u003eThe main driver of this process is technology. The more individuals rely on technological devices to fill the social void and mitigate loneliness, the more they are recognised not so much for themselves but as the bearers of the devices that contain all the information necessary for their identity: images, texts, and the digital traces of earlier exchanges. Individuals increasingly renounce their privacy, sharing it with a device that becomes an integral part of themselves.\u003c\/p\u003e\n\n\u003cp\u003eDeprived of uniqueness, the dividual is a lonely being who no longer has the ability to relate effectively to others and to external reality. We move towards a future without hope, immersed in the ever-innovative flow of information on screens, content to survive the present, as if nothing mattered.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47307297095916,"sku":"9781509572793","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c962498e047a8dba5b88f44691dc6efc.jpg?v=1771099386","url":"https:\/\/bookhero.co.nz\/products\/the-society-of-dividuals-by-carlo-bordoni-9781509572793","provider":"Book Hero","version":"1.0","type":"link"}