{"product_id":"the-slingshot-formula-by-pascal-clarysse-9781399819923","title":"The Slingshot Formula","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBillions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox, Minecraft and LEGO. How many broken eggs along the way?\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Slingshot Formula\u003c\/i\u003e is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that facilitated an unknown startup company to turn the mobile game \u003ci\u003eAngry Birds\u003c\/i\u003e into a true pop culture phenomenon.\u003c\/p\u003e\n\n\u003cp\u003eIn 2009, a small independent video game studio in Finland called Rovio was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, \u003ci\u003eAngry Birds\u003c\/i\u003e, comes around, it is make-or-break time for the company. Over the following four months, \u003ci\u003eAngry Birds\u003c\/i\u003e got downloaded one million times on the Apple App Store and became the next mobile hit. The simple (but mightily addictive) mobile game would proceed to change the course of its creators' lives forever. In just a few years, the game flew to 4 billion downloads and slingshot its way into cinemas around the world.\u003c\/p\u003e\n\n\u003cp\u003eMore than a decade later, the brand has become nothing short of a phenomenon. The mobile games have several billions of downloads and hold a place in the Guinness Book of World Records. \u003ci\u003eAngry Birds\u003c\/i\u003e has evolved from a mobile game into a globally recognised entertainment brand and a pop culture icon. Acquired by Sega in 2023, the brand is about to embark on a renewed global launch.\u003c\/p\u003e\n\n\u003cp\u003eThe small startup from Finland has grown their workforce from 18 to 800, with offices spanning across 4 continents. How did Rovio do it? Filled with exclusive stories and insider tips, \u003ci\u003eThe Slingshot Formula\u003c\/i\u003e serves as the maverick playbook of what-to-do and what-not-to-do when navigating fast lane success in the rapidity of the digital era.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46732713722092,"sku":"9781399819923","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6b84385136c314a1de687aa459deaaba.jpg?v=1755136697","url":"https:\/\/bookhero.co.nz\/products\/the-slingshot-formula-by-pascal-clarysse-9781399819923","provider":"Book Hero","version":"1.0","type":"link"}