{"product_id":"the-semiotics-of-toys-and-games-by-professor-theo-van-leeuwen-9781350324893","title":"The Semiotics of Toys and Games","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDrawing on extensive research over more than two decades, this book focuses on toys and games as resources for play.\u003c\/strong\u003e It analyses their functionalities as well as their symbolic meaning potentials, exemplifying how they are used in different contexts, such as home and preschool, and how these uses are regulated by parental, pedagogic, and marketing discourses.\u003c\/p\u003e\n\n\u003cp\u003eBuilding on the work of semioticians such as Barthes, Baudrillard and Krampen, as well as on the social semiotics of Halliday, Hodge, Kress, and others, the book introduces a framework for the multimodal semiotic analysis of physical objects, and the ways in which they are digitally translated into words, images, and sounds. It also introduces a multimodal framework with a focus on designs for and in learning.\u003c\/p\u003e\n\n\u003cp\u003eIt then applies these frameworks to a range of toys and games for young children including teddy bears, dolls, construction toys, war toys, and digital games. Throughout, it shows how the toy and games industry contributes to changing the nature of childhood and the way children learn about the world.\u003c\/p\u003e\n\n\u003cp\u003eAccessibly written, \u003cem\u003eThe Semiotics of Toys and Games\u003c\/em\u003e will not only be relevant to students and scholars of multimodality and semiotics, but also to early childhood educators and parents of young children.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47471828238572,"sku":"9781350324893","price":209.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350324893-the-semiotics-of-toys-and-games.jpg?v=1775258377","url":"https:\/\/bookhero.co.nz\/products\/the-semiotics-of-toys-and-games-by-professor-theo-van-leeuwen-9781350324893","provider":"Book Hero","version":"1.0","type":"link"}