{"product_id":"the-science-of-customer-connections-by-jim-karrh-9781632651532","title":"The Science of Customer Connections","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eEngaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe vast majority of word of mouth happens offline, in everyday conversations. In \u003cem\u003eThe Science of Customer Connections\u003c\/em\u003e, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organisations to be part of those conversations in ways that grow their business.\u003c\/p\u003e\n\n\u003cp\u003eWith clear language and a sense of humour, Karrh guides readers step by step to create:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA message that is memorable, interesting to buyers, and built to share\u003c\/li\u003e\n  \u003cli\u003eA growing set of messengers who include your story in their everyday conversations\u003c\/li\u003e\n  \u003cli\u003eManagement habits that build consistency and scale\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eReaders will be equipped to engage customers and employees, build trustworthiness, and grow profitably—without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement.\u003c\/p\u003e\n\n\u003cp\u003eInspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organisations.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46451664257260,"sku":"9781632651532","price":23.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7762813482769.jpg?v=1747575253","url":"https:\/\/bookhero.co.nz\/products\/the-science-of-customer-connections-by-jim-karrh-9781632651532","provider":"Book Hero","version":"1.0","type":"link"}