{"product_id":"the-road-to-luxury-by-ashok-som-9781119741312","title":"The Road to Luxury","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDiscover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe thoroughly revised Second Edition of \u003cem\u003eThe Road to Luxury: The New Frontiers in Luxury Brand Management\u003c\/em\u003e delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.\u003c\/p\u003e\n\n\u003cp\u003eReaders will also benefit from the inclusion of:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAn insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China.\u003c\/li\u003e\n  \u003cli\u003eThe creation of savoir faire and business plan competitions in the luxury industry.\u003c\/li\u003e\n  \u003cli\u003eLVMH's sponsoring of Viva Technology.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for students in MBA programmes or taking degrees or courses in Luxury Brand Management, \u003cem\u003eThe Road to Luxury\u003c\/em\u003e will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855222624492,"sku":"9781119741312","price":94.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/ca4686717d204bb73bb035e09eb69f65.jpg?v=1759279501","url":"https:\/\/bookhero.co.nz\/products\/the-road-to-luxury-by-ashok-som-9781119741312","provider":"Book Hero","version":"1.0","type":"link"}