{"product_id":"the-real-deal-by-joe-mcnally-9781681988016","title":"The Real Deal","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePhotographer and best-selling author Joe McNally shares stories and lessons from a life in photography.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhen Joe McNally moved to New York City in 1976, his first job was at the \u003ci\u003eDaily News\u003c\/i\u003e as a copyboy, \"the wretched dog of the newsroom.\" He was earning the lowest pay grade possible and living in a cheap hotel in Manhattan. Life was not glamorous. But with a fierce drive, an eye for a picture, and a willingness to take (almost) any assignment that came his way, Joe stepped out onto the always precarious tightrope of the freelance photographer—and never looked back.\u003c\/p\u003e\n\n\u003cp\u003eFast forward 40 years, and his work has included assignments and stories for \u003ci\u003eNational Geographic\u003c\/i\u003e, \u003ci\u003eTime\u003c\/i\u003e, \u003ci\u003eLIFE\u003c\/i\u003e, \u003ci\u003eSports Illustrated\u003c\/i\u003e, and more. He has traveled for assignments to nearly 70 countries and received dozens of awards for his photography.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe Real Deal\u003c\/i\u003e, Joe tells us how it all started, and candidly shares stories, lessons, and insights he has collected along the way. This is not a dedicated how-to book about \"where to put the light,\" though there is certainly instructional information to be gleaned here. This is also not a navel-gazing look back at \"the good old days,\" because those never really existed anyway.\u003c\/p\u003e\n\n\u003cp\u003eInstead, \u003ci\u003eThe Real Deal\u003c\/i\u003e is simply a collection of candid \"field notes\"—some short, some quite long—gathered over time that, together, become an intimate look behind the scenes at a photographer who has pretty much seen and done it all.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47363139731692,"sku":"9781681988016","price":84.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/23669223482786.jpg?v=1772917017","url":"https:\/\/bookhero.co.nz\/products\/the-real-deal-by-joe-mcnally-9781681988016","provider":"Book Hero","version":"1.0","type":"link"}