{"product_id":"the-pr-writing-workshop-by-carrie-t-welch-9798765149591","title":"The PR Writing Workshop","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIn today’s tech-infused workplace, human creativity is the key to public relations writing that will set you apart from the crowd.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEffective PR writing goes beyond templates and traditional techniques to focus on purposeful messages that build trust, foster human relationships, and resonate across diverse audiences. Using AI as a coworker can speed execution and assist with editing, but you are still in charge of the uniquely human elements of empathy, storytelling, and judgment.\u003c\/p\u003e\n\n\u003cp\u003eFrom press releases to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and persuasive content tailored for specific platforms. A pantry of \"What\" and \"How\" essentials includes:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow PR campaigns work\u003c\/li\u003e\n  \u003cli\u003eGiving and receiving writing feedback\u003c\/li\u003e\n  \u003cli\u003eAP style tips and helpful AI terms\u003c\/li\u003e\n  \u003cli\u003eWriting SMART Objectives\u003c\/li\u003e\n  \u003cli\u003ePESO model for Paid, Earned, Shared, and Owned Media\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLearn to find your creative voice by optimizing copy for different platforms, leveraging keywords, and growing your confidence, creativity, and adaptability. Whether you’re writing press releases, pitches, and fact sheets or perfecting social media copy, long-form pieces, or speeches, your human-centered skills make you the problem-solver for any team.\u003c\/p\u003e\n\n\u003cp\u003eBecome one of today’s PR leaders by crafting meaningful messages that truly engage with audiences. \u003cem\u003eThe PR Writing Workshop\u003c\/em\u003e shows you how!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47933335732460,"sku":"9798765149591","price":49.99,"currency_code":"NZD","in_stock":true}],"url":"https:\/\/bookhero.co.nz\/products\/the-pr-writing-workshop-by-carrie-t-welch-9798765149591","provider":"Book Hero","version":"1.0","type":"link"}