{"product_id":"the-persuasion-code-by-patrick-renvoise-9781119440703","title":"The Persuasion Code","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Persuasion Code\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCapture, convince, and close—scientifically\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMost of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model: NeuroMap\u003csup\u003eTM\u003c\/sup\u003e. Regardless of your level of expertise in marketing, neuromarketing, neuroscience, or psychology, \u003cem\u003eThe Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime\u003c\/em\u003e will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.\u003c\/p\u003e\n\n\u003cp\u003eThis book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy, and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMap\u003csup\u003eTM\u003c\/sup\u003e: the only model based on the science of how your customers use their brain to make any decision, including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWritten by the founders of SalesBrain, who pioneered the field of neuromarketing\u003c\/li\u003e\n  \u003cli\u003eSalesBrain has trained more than 100,000 executives worldwide, including over 15,000 CEOs\u003c\/li\u003e\n  \u003cli\u003eIncludes guidance for creating your own neuromarketing plan\u003c\/li\u003e\n  \u003cli\u003eAdvance your business or career by creating persuasive messages based on the working principle of the brain.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855158825196,"sku":"9781119440703","price":51.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/f3e5886759933d1c38e819f041f04e09.jpg?v=1759279682","url":"https:\/\/bookhero.co.nz\/products\/the-persuasion-code-by-patrick-renvoise-9781119440703","provider":"Book Hero","version":"1.0","type":"link"}