{"product_id":"the-personal-branding-playbook-by-amelia-sordell-9780857089830","title":"The Personal Branding Playbook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTake control of your personal brand and become a person of influence today.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEveryone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee, and the people you greet on your morning commute. Every single interaction we have builds a picture of who we are as a person—a personal brand. But what that personal brand looks like depends on whether you are willing to take control of your own narrative or allow other people to write it for you.\u003c\/p\u003e\n\n\u003cp\u003eWritten by Amelia Sordell, founder of one of the world's leading personal branding agencies, \u003ci\u003eThe Personal Branding Playbook: Turn your personality into your competitive advantage\u003c\/i\u003e reveals the strategies and tactics Amelia used to build a reach of over 100 million people and a 100% inbound model. This tactical guidebook will first show you how to take control of your personal brand and build an entirely authentic reputation that drives real results. It's a strategic take on leveraging your personality to win great clients, attract awesome opportunities, and accelerate your personal and professional growth.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Personal Branding Playbook\u003c\/i\u003e draws on Amelia's real-life experience to show how you can:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eCraft your story.\u003c\/li\u003e\n    \u003cli\u003eDesign your personal brand strategy.\u003c\/li\u003e\n    \u003cli\u003eShare your story with the world online.\u003c\/li\u003e\n    \u003cli\u003eBuild a community of loyal fans, not followers.\u003c\/li\u003e\n    \u003cli\u003eDrive inbound leads, opportunities, and introductions.\u003c\/li\u003e\n    \u003cli\u003ePosition yourself as the option, not just an option, in your market.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEngaging, practical, and refreshingly honest, \u003ci\u003eThe Personal Branding Playbook: Turn your personality into your competitive advantage\u003c\/i\u003e is packed with real failures, successes, lessons, and strategies from the author Amelia Sordell's life. This book is the ultimate guide to helping CEOs, freelancers, and students leverage their unique personality to gain an advantage and become a person of influence.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46796858163436,"sku":"9780857089830","price":35.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3823833482493.jpg?v=1757113206","url":"https:\/\/bookhero.co.nz\/products\/the-personal-branding-playbook-by-amelia-sordell-9780857089830","provider":"Book Hero","version":"1.0","type":"link"}