{"product_id":"the-perfect-meal-by-betina-piqueras-fiszman-9781118490822","title":"The Perfect Meal","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe authors of \u003cem\u003eThe Perfect Meal\u003c\/em\u003e examine all of the elements that contribute to the diner’s experience of a meal (primarily at a restaurant) and investigate how each of the diner’s senses contributes to their overall multisensory experience.\u003c\/p\u003e\n\n\u003cp\u003eThe principal focus of the book is not on flavour perception, but on all of the non-food and beverage factors that have been shown to influence the diner’s overall experience.\u003c\/p\u003e\n\n\u003cp\u003eExamples are:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe colour of the plate (visual)\u003c\/li\u003e\n    \u003cli\u003eThe shape of the glass (visual\/tactile)\u003c\/li\u003e\n    \u003cli\u003eThe names used to describe the dishes (cognitive)\u003c\/li\u003e\n    \u003cli\u003eThe background music playing inside the restaurant (aural)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNovel approaches to understanding the diner’s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Perfect Meal\u003c\/em\u003e was the 2015 Popular Science Prose Award Winner.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47433002647788,"sku":"9781118490822","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118490822.jpg?v=1774765846","url":"https:\/\/bookhero.co.nz\/products\/the-perfect-meal-by-betina-piqueras-fiszman-9781118490822","provider":"Book Hero","version":"1.0","type":"link"}