{"product_id":"the-new-strategic-selling-by-tad-tuleja-9780749462949","title":"The New Strategic Selling","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eOne of the best-selling books on selling ever published, \u003cem\u003eStrategic Selling(R)\u003c\/em\u003e presented the idea of selling as a joint venture and introduced the influential concept of 'win-win'.\u003c\/p\u003e\n\n\u003cp\u003eThe response to 'win-win' was immediate, forever changing sales and marketing with its rejection of manipulative tactics. It helped to turn Miller Heiman, the company that created \u003cem\u003eStrategic Selling(R)\u003c\/em\u003e, into a global leader in sales and development, with the most prestigious client list in the industry.\u003c\/p\u003e\n\n\u003cp\u003eA genuine business classic, this latest, third edition of \u003cem\u003eThe New Strategic Selling\u003c\/em\u003e confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition, and a special new section featuring the most commonly asked challenging questions from the Miller Heiman workshop.\u003c\/p\u003e\n\n\u003cp\u003eIt remains essential reading for sales directors, managers, and executives in any type of company.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855039189228,"sku":"9780749462949","price":78.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780749462949.jpg?v=1759261870","url":"https:\/\/bookhero.co.nz\/products\/the-new-strategic-selling-by-tad-tuleja-9780749462949","provider":"Book Hero","version":"1.0","type":"link"}