{"product_id":"the-new-conceptual-selling-by-stephen-e-heiman-9780749462918","title":"The New Conceptual Selling","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe New Conceptual Selling\u003c\/em\u003e has turned conventional sales thinking on its head by offering powerful, practical lessons that break down the boundaries of traditional product pitch selling.\u003c\/p\u003e\n\n\u003cp\u003eBased on the world-renowned Miller Heiman sales training programme, which has been adopted by some of the world's top companies, it is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases.\u003c\/p\u003e\n\n\u003cp\u003eThrough listening to the customer and identifying their 'concept', it will teach sales directors, managers and executives how to identify customers' real needs, tailor every sale to one specific client, and earn and maintain credibility.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855038173420,"sku":"9780749462918","price":82.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780749462918.jpg?v=1759261833","url":"https:\/\/bookhero.co.nz\/products\/the-new-conceptual-selling-by-stephen-e-heiman-9780749462918","provider":"Book Hero","version":"1.0","type":"link"}