{"product_id":"the-materiality-of-writing-9780367365851","title":"The Materiality of Writing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis book examines the materiality of writing. It adopts a multimodal approach to argue that writing as we know it is only a small part of the myriad gestures we make, practices we engage in, and media we use in the process of trace-making.\u003c\/p\u003e\n\n\u003cp\u003eTaking a broad view of the act of writing, the volume features contributions from both established and up-and-coming scholars from around the world. It incorporates a range of methodological and theoretical perspectives from fields such as linguistics, philosophy, psychology of perception, design, and semiotics.\u003c\/p\u003e\n\n\u003cp\u003eThis interdisciplinary framework allows readers to see the relationships between writing and other forms of \"trace-making,\" including architectural drawings, graphic shapes, and commercial logos, and between writing and reading, with a number of illustrations highlighting the visual data used in the forms and studies discussed.\u003c\/p\u003e\n\n\u003cp\u003eThe book also looks forward to the future, discussing digital media and new technology and their implications for trace-making.\u003c\/p\u003e\n\n\u003cp\u003eThis pioneering volume will be of interest to scholars and researchers in multimodality, literacy, cognitive neuroscience, design theory, discourse analysis, and applied linguistics.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47608101470444,"sku":"9780367365851","price":106.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780367365851-the-materiality-of-writing.jpg?v=1778183186","url":"https:\/\/bookhero.co.nz\/products\/the-materiality-of-writing-9780367365851","provider":"Book Hero","version":"1.0","type":"link"}