{"product_id":"the-logo-design-idea-book-by-steven-heller-9781786274120","title":"The Logo Design Idea Book","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003e\u003ci\u003eThe Logo Design Idea Book\u003c\/i\u003e is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.\u003c\/b\u003e\n\n\u003cp\u003eThis guide is an indispensable resource for anyone looking to learn the basics about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.\u003c\/p\u003e\n\n\u003cp\u003eWritten by Steven Heller and Gail Anderson, the world's leading authorities on design, \u003ci\u003eThe Logo Design Idea Book\u003c\/i\u003e includes 50 logo examples of good ideas in the service of representation, reputation, and identification.\u003c\/p\u003e\n\n\u003cp\u003eArrows, swashes, swooshes, globes, sunbursts, and parallel, vertical, and horizontal lines, words, letters, shapes, and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses, and institutions but are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for students, beginners, or anyone curious about logo design!\u003c\/p\u003e\n\n\u003cp\u003eChapters include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eGive personality to letters\u003c\/li\u003e\n    \u003cli\u003eDevelop a memorable monogram\u003c\/li\u003e\n    \u003cli\u003eMake a symbol carry the weight\u003c\/li\u003e\n    \u003cli\u003eTransform from one identity to another\u003c\/li\u003e\n    \u003cli\u003eMake a mnemonic\u003c\/li\u003e\n    \u003cli\u003eIllustrate with wit and humour\u003c\/li\u003e\n    \u003cli\u003eInclude secret signs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cb\u003eGet more design inspiration from other Idea Books:\u003c\/b\u003e\n\n\u003cp\u003e\u003ci\u003eThe Graphic Design Idea Book\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Illustration Idea Book\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Typography Idea Book\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47455785812204,"sku":"9781786274120","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/713K_7CMziL._SL1500.jpg?v=1774798547","url":"https:\/\/bookhero.co.nz\/products\/the-logo-design-idea-book-by-steven-heller-9781786274120","provider":"Book Hero","version":"1.0","type":"link"}