{"product_id":"the-joy-of-movement-by-mohamed-el-khatib-9781419761065","title":"The Joy of Movement","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eThe Joy of Movement\u003c\/i\u003e is the story of Fusalp, an iconic skiwear brand, but more than that, it is a story of passion and epic ambitions. This book looks back on the history of a brand that pioneered mountain apparel, inspired by the world of Alpine skiing and effortless French chic.\u003c\/p\u003e\n\n\u003cp\u003eFusalp was founded in 1952 by two visionary tailors on the banks of Lake Annecy in Haute Savoie. It represents 70 years of creativity centred on technology, elegance, and movement. The year 2014 was a significant moment for the brand with the introduction of a new line of clothing, halfway between mountain apparel and urban chic—a new look for a different type of customer. On the slopes and on the streets, Fusalp is more than ever committed to furthering the art of movement, drawing on its 70-year legacy of expertise to meet the expectations of today's consumers.\u003c\/p\u003e\n\n\u003cp\u003ePlaywright Mohamed El Khatib invites you to think of this book as a snow globe—a magical snow globe that conjures up the human adventure at the heart of Fusalp. Discover the ambitious world of an iconic brand that has built on its past to secure its future, recreated here with never-before-seen archival material and firsthand accounts by the emblematic figures behind the brand.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47363119710444,"sku":"9781419761065","price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/13378183482693.jpg?v=1772914930","url":"https:\/\/bookhero.co.nz\/products\/the-joy-of-movement-by-mohamed-el-khatib-9781419761065","provider":"Book Hero","version":"1.0","type":"link"}