{"product_id":"the-history-of-graphic-design-by-jens-muller-9783836570374","title":"The History of Graphic Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThrough the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has \u003cstrong\u003edistilled the spirit of each age\u003c\/strong\u003e. Surrounding us every minute of every day, from minimalist packaging to colourful adverts, smart environmental graphics to sleek interfaces: graphic design is as much about transmitting information as it is about \u003cstrong\u003ereflecting society's cultural aspirations\u003c\/strong\u003e and values.\u003c\/p\u003e\n\n\u003cp\u003eThis second volume rounds off our \u003cstrong\u003ein-depth exploration of graphic design\u003c\/strong\u003e, spanning from the 1960s until today. About \u003cstrong\u003e3,500 seminal designs from across the globe\u003c\/strong\u003e guide us in this visual map through contemporary history, from the establishment of the International Style to the rise of the groundbreaking digital age. Around \u003cstrong\u003e80 key pieces\u003c\/strong\u003e go under the microscope in detailed analyses alongside \u003cstrong\u003e118 biographies of the era's most important designers\u003c\/strong\u003e, including Massimo Vignelli (New York subway wayfinding system), Otl Aicher (Lufthansa identity), Paula Scher (Citibank brand identity), Neville Brody (\u003cem\u003eThe Face\u003c\/em\u003e magazine), Kashiwa Sato (Uniqlo brand identity), and Stefan Sagmeister (handwriting posters).\u003c\/p\u003e\n\n\u003cp\u003eWith his sweeping knowledge of the field, author Jens Müller curates the \u003cstrong\u003estandout designs for each year\u003c\/strong\u003e alongside a running sequence of design milestones. Organised chronologically, each decade is prefaced by a \u003cstrong\u003esuccinct overview\u003c\/strong\u003e as well as a \u003cstrong\u003estunning visual timeline\u003c\/strong\u003e, offering a vivid display of the variety of graphic production in each decade as well as the \u003cstrong\u003eglobal landscape which it at once described and defined\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThis collection of important graphic works represents a \u003cstrong\u003elong-overdue reflection\u003c\/strong\u003e on the development of a creative field constantly changing and challenging itself. These \u003cstrong\u003ekey pieces act as coordinates through contemporary history\u003c\/strong\u003e, helping us trace the sheer influence of graphic design on our daily lives.\u003c\/p\u003e\n\n\u003cp\u003eCombined with Volume One—which spans from the field's very beginnings until 1959—these tomes offer \u003cstrong\u003ethe most comprehensive exploration of graphic design to date\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47599464644844,"sku":"9783836570374","price":195.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783836570374-the-history-of-graphic-design.jpg?v=1777980482","url":"https:\/\/bookhero.co.nz\/products\/the-history-of-graphic-design-by-jens-muller-9783836570374","provider":"Book Hero","version":"1.0","type":"link"}