{"product_id":"the-history-of-graphic-design-by-jens-muller-9783836563079","title":"The History of Graphic Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHistory is a complex business. Fortunes boom and bust, empires wax and wane, and change—whether social, political, or technological—has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has \u003cstrong\u003edistilled the spirit of each age\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe History of Graphic Design\u003c\/em\u003e is an \u003cstrong\u003ein-depth history of graphic design from the end of the 19th century to the '50s\u003c\/strong\u003e. It traces the evolution of this creative field from its beginnings in poster design to its further developments in advertising, corporate identity, packaging, and editorial design. Organized \u003cstrong\u003echronologically, the volume features over 2,500 seminal designs from all over the world\u003c\/strong\u003e, 71 of which are profiled in detail alongside \u003cstrong\u003e61 leaders in the field\u003c\/strong\u003e, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).\u003c\/p\u003e\n\n\u003cp\u003eAuthor \u003cstrong\u003eJens Müller\u003c\/strong\u003e curates the \u003cstrong\u003estandout designs for each year\u003c\/strong\u003e alongside a running sequence of design milestones. Meanwhile, in his introductory essay, \u003cstrong\u003eDavid Jury\u003c\/strong\u003e situates graphic design from its point of origin in early \u003cstrong\u003eprinting, engraving, and lithography\u003c\/strong\u003e to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a \u003cstrong\u003esuccinct overview\u003c\/strong\u003e as well as a \u003cstrong\u003evisual timeline\u003c\/strong\u003e, offering a vivid display of the variety of graphic production in each decade as well as the \u003cstrong\u003eglobal landscape which it at once described and defined\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eAs we move on from and reflect upon the 20th century, this first volume examines the foundations of what would influence some of the fastest-changing creative fields. Combined with \u003cstrong\u003eVolume Two\u003c\/strong\u003e—which spans from the 1960s until today—the tomes offer \u003cstrong\u003ethe most comprehensive exploration of graphic design to date\u003c\/strong\u003e and a long-overdue recognition of its enormous contribution to economics, politics, social causes, the arts, media, and the way we see the world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47599464579308,"sku":"9783836563079","price":195.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783836563079-the-history-of-graphic-design.jpg?v=1777980473","url":"https:\/\/bookhero.co.nz\/products\/the-history-of-graphic-design-by-jens-muller-9783836563079","provider":"Book Hero","version":"1.0","type":"link"}