{"product_id":"the-heart-of-enterprise-by-stafford-beer-9780471948377","title":"The Heart of Enterprise","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eStafford Beer is undoubtedly among the world's most provocative, creative, and profound thinkers on the subject of management, and he records his thinking with a flair that is unmatched. His writing is as much art as it is science. He is the most viable system I know.\" - Dr Russell L Ackoff, The Institute for Interactive Management, Pennsylvania, USA.\u003c\/p\u003e\n\n\u003cp\u003e\"If anyone can make it [Operations Research] understandably readable and positively interesting it is Stafford Beer. Everyone in management should be grateful to him for using clear and at times elegant English and even elegant diagrams.\" - \u003cem\u003eThe Economist\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis is the companion volume to \u003cem\u003eBrain of the Firm\u003c\/em\u003e and addresses the nature of viable systems, those capable of surviving. It does not use the neurophysiological basis elucidated in \u003cem\u003eBrain\u003c\/em\u003e, but develops the same theory from first principles. This book declares that every enterprise is a system, and in particular must be a viable system. Viability is not just a matter of economic solvency; we need laws that govern the capacity of any enterprise to maintain independent existence. \u003cem\u003eThe Heart of Enterprise\u003c\/em\u003e is full of examples (actual, author-generated examples) taken from management practice.\u003c\/p\u003e\n\n\u003cp\u003e\"I consistently find that Stafford Beer provides the most useful analytical framework for understanding and managing an enterprise - public or private. \u003cem\u003eThe Heart of Enterprise\u003c\/em\u003e offers a demanding but rewarding exposition of his approach and applications.\" - Sir Douglas Hague, CBE\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855004455148,"sku":"9780471948377","price":128.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7c28f59411b88304868ff3b3b1c733ed.jpg?v=1759262703","url":"https:\/\/bookhero.co.nz\/products\/the-heart-of-enterprise-by-stafford-beer-9780471948377","provider":"Book Hero","version":"1.0","type":"link"}