{"product_id":"the-hard-sell-by-evan-hughes-9781035009701","title":"The Hard Sell","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eSoon to be a major Netflix movie starring Chris Evans and Emily Blunt\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"A pacey crime caper set against the backdrop of the opioid crisis... When I tell you that reading \u003cem\u003eThe Hard Sell\u003c\/em\u003e is like watching a Scorsese film, you will assume I am exaggerating. Pick it up and tell me I'm wrong.\" - Patrick Radden Keefe, author of \u003cem\u003eEmpire of Pain\u003c\/em\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market.\u003c\/p\u003e\n\n\u003cp\u003eKapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was a niche product, approved only for cancer patients in dire condition. So he recruited an ambitious, persuasive team, who employed a variety of deceptive techniques, from zeroing in on suspect doctors, to falsifying patient records to deceiving insurance companies. Insys became a Wall Street sensation.\u003c\/p\u003e\n\n\u003cp\u003eThat is, until insiders reached their breaking point and blew the whistle. They sparked a sprawling investigation that would lead to a dramatic courtroom battle, breaking new ground in the government's fight to hold the drug industry accountable in the spread of addictive opioids.\u003c\/p\u003e\n\n\u003cp\u003eWith colourful characters and true suspense, \u003cem\u003eThe Hard Sell\u003c\/em\u003e lays bare the pharma playbook. Evan Hughes offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream - in the doctor's office.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48244592181484,"sku":"9781035009701","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781035009701-the-hard-sell-1.jpg?v=1788003729","url":"https:\/\/bookhero.co.nz\/products\/the-hard-sell-by-evan-hughes-9781035009701","provider":"Book Hero","version":"1.0","type":"link"}