{"product_id":"the-handbook-of-inoculation-theory-and-practice-by-josh-compton-9781394199358","title":"The Handbook of Inoculation Theory and Practice","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eProvides an in-depth account of inoculation theory across multiple disciplines and applied contexts worldwide.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eInoculation theory has become one of the most influential frameworks for understanding how people resist persuasion, misinformation, and undue influence. Despite its wide-ranging application in fields as diverse as political communication, health promotion, advertising, organizational management, law, and public relations, much of the available literature on inoculation remains scattered across journal articles and limited book chapters. \u003cem\u003eThe Handbook of Inoculation Theory and Practice\u003c\/em\u003e addresses this critical gap by offering a single, authoritative resource that brings together the full scope of theory, research, and application.\u003c\/p\u003e\n\n\u003cp\u003eSpanning 35 chapters organized into three major sections, the \u003cem\u003eHandbook\u003c\/em\u003e provides unparalleled depth and breadth. The opening section traces the foundations of inoculation theory, its historical development, and evolving conceptual frameworks. The second section addresses issues of study design, measurement, and analytic strategies essential to advancing inoculation research. The volume concludes by highlighting applications across a wide spectrum of contexts, including politics, health, sports, crisis communication, gaming, education, journalism, public policy, and beyond. Featuring contributions from leading scholars, each chapter delivers both rigorous theoretical grounding and forward-looking perspectives that reveal how inoculation continues to shape communication practice and research.\u003c\/p\u003e\n\n\u003cp\u003eMapping what inoculation theory has achieved while exploring its enduring potential in confronting today’s complex communication challenges, \u003cem\u003eThe Handbook of Inoculation:\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eIntegrates classical perspectives with cutting-edge research and applications\u003c\/li\u003e\n    \u003cli\u003eExplores a wide range of real-world contexts, from misinformation and conspiracy theories to health and political messaging\u003c\/li\u003e\n    \u003cli\u003eOffers practical strategies for designing effective inoculation-based communication interventions\u003c\/li\u003e\n    \u003cli\u003eIdentifies emerging questions and future directions for inoculation research and practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eThe Handbook of Inoculation: Theory and Practice\u003c\/em\u003e is an essential reference for graduate students, scholars, and practitioners working in communication, psychology, sociology, political science, marketing, public health, and related disciplines. It is especially relevant for advanced courses in persuasion, social influence, communication theory, social psychology, and resistance to persuasion, and serves as a foundational resource for researchers and professionals seeking to apply inoculation strategies in diverse contexts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47307013423340,"sku":"9781394199358","price":371.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/58ed10ad4327edfe2acec01560f0f909.jpg?v=1771099529","url":"https:\/\/bookhero.co.nz\/products\/the-handbook-of-inoculation-theory-and-practice-by-josh-compton-9781394199358","provider":"Book Hero","version":"1.0","type":"link"}