{"product_id":"the-great-plant-based-con-by-jayne-buxton-9780349427959","title":"The Great Plant-Based Con","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eWINNER OF THE INVESTIGATIVE FOOD WORK AWARD AT THE GUILD OF FOOD WRITERS AWARDS 2023\u003c\/b\u003e\n\n\u003cp\u003e'The most incredible book' — Delia Smith\u003c\/p\u003e\n\n\u003cp\u003e'Persuasive, entertaining and well researched' — \u003ci\u003eSunday Times\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePlant-based is best for health, go vegan to help save the planet, eat less meat...\u003c\/i\u003e Almost every day we are bombarded with the seemingly incontrovertible message that we must reduce our consumption of meat and dairy—or eliminate them from our diets altogether.\u003c\/p\u003e\n\n\u003cp\u003eBut what if the pervasive message that the plant-based diet will improve our health and save the planet is misleading—or even false? What if removing animal foods from our diet is a serious threat to human health, and a red herring in the fight against climate change?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe Great Plant-Based Con\u003c\/i\u003e, Jayne Buxton demonstrates that each of these 'what-ifs' is, in fact, a reality. Drawing on the work of numerous health experts and researchers, she uncovers how the separate efforts of a constellation of individuals, companies, and organisations are leading us down a dietary road that will have severe repercussions for our health and wellbeing, and for the future of the planet.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Great Plant-Based Con\u003c\/i\u003e is neither anti-plant nor anti-vegan—it is a call for us to take an honest look at the facts about human diets and their effect on the environment. Shocking and eye-opening, this book outlines everything you need to know to make more informed decisions about the food you choose to eat.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47341258309868,"sku":"9780349427959","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10733113482312.jpg?v=1772188570","url":"https:\/\/bookhero.co.nz\/products\/the-great-plant-based-con-by-jayne-buxton-9780349427959","provider":"Book Hero","version":"1.0","type":"link"}