{"product_id":"the-fvs-atlas-9789887684596","title":"The FVS Atlas","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eExplore the ever-evolving landscape of brand identity design with \u003ci\u003eThe FVS Atlas - Flexible Visual Systems from (Almost) All Over the World\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eServing as the much-anticipated follow-up to Dr Martin Lorenz's 2021 release on the subject, \u003ci\u003eFlexible Visual Systems - The Design Manual for Contemporary Visual Identities\u003c\/i\u003e, this new book expands on his foundational principles with system-based design approaches that adapt seamlessly across various formats, channels, and messages. Besides drawing on his expertise and extensive doctoral research at the University of Barcelona, \u003ci\u003eThe FVS Atlas\u003c\/i\u003e also features real-world examples and insights from over 100 leading designers worldwide to complement the theoretical framework.\u003c\/p\u003e\n\n\u003cp\u003eBrought to you by TwoPoints.Net, the curators and editors of the compelling variable typeface compendium \u003ci\u003eOn the Road to Variable\u003c\/i\u003e (2019), this new book comprises an extensive introduction, a substantial showcase of form-based and transformation-based systems, as well as four in-depth case studies in a Q\u0026amp;A format. It is a go-to resource for designers looking to craft identities that extend beyond traditional approaches and media, helping brands resonate better with their customers and stand out from the crowd.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47082799038700,"sku":"9789887684596","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/13956643485708.jpg?v=1765277635","url":"https:\/\/bookhero.co.nz\/products\/the-fvs-atlas-9789887684596","provider":"Book Hero","version":"1.0","type":"link"}